You’ve heard of DIY. DIY-ers. Do It Yourself. But what about DIFM, or DIFM-ers? Have you heard of that? And how about FIFM? FIFM-ers? What? Between them, Home Depot and Lowe’s sell 90% of the nation’s home improvement products. Ninety percent! But you won’t find their fastest selling item on any of their shelves. It…
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